Start To Wholesale By Therese Oertenblad

Start To Wholesale By Therese Oertenblad (Detailed 1000+ Word Breakdown)

The Start To Wholesale By Therese Oertenblad is a structured training course designed to help product-based entrepreneurs successfully enter the world of wholesale and begin selling their products to retail stores.

Unlike many ecommerce or dropshipping courses that focus purely on direct-to-consumer (DTC) sales, this program introduces a business model shift—from selling one customer at a time to selling in bulk to retailers who then resell your products. This creates a more stable and scalable revenue stream when executed correctly.

🧠 Core Philosophy of the Start To Wholesale By Therese Oertenblad

At its heart, Start To Wholesale is built around one simple but powerful idea:

👉 Wholesale is not luck—it’s a repeatable system

Many small business owners assume getting into retail stores requires:

• Existing connections
• Big brand recognition
• Or years of experience

This course breaks that belief by showing that wholesale success actually comes down to:

• Proper preparation
• Strategic pricing
• Professional presentation
• Consistent outreach

The program’s main goal is to help you land your first 3 wholesale stockists, which serves as proof of concept for scaling further.

📦 What You Get Inside Start To Wholesale By Therese Oertenblad

The course is structured to be both educational and execution-focused. It typically includes:

• 4 in-depth training modules
• Downloadable worksheets and action plans
• A wholesale pricing calculator
• Email outreach templates
• Line sheet and catalog templates
• Access to a private community (often Slack-based)
• Live Q&A or coaching sessions
• A 12-week guided implementation challenge

Rather than overwhelming you with theory, the program emphasizes taking action quickly, which is critical in wholesale.

📚 Start To Wholesale By Therese Oertenblad Module Breakdown (Expanded)

🔹 Module 1 – Get Retail Ready

This module focuses on preparing your business to be attractive to retail buyers.

You’ll learn:

• How to evaluate whether your product is suitable for wholesale
• How to position your brand professionally
• What retailers actually look for when selecting products
• How to define your MOQ (Minimum Order Quantity)
• Setting clear wholesale terms and policies

A key takeaway here is that retail buyers think differently than customers. They are not buying emotionally—they are buying based on:

• Profit potential
• Product uniqueness
• Market fit

This module ensures your brand aligns with those expectations.

🔹 Module 2 – Pricing for Wholesale

Pricing is one of the most critical (and misunderstood) parts of wholesale.

In this section, you’ll learn:

• The difference between retail pricing and wholesale pricing
• How to maintain healthy margins even when selling at lower prices
• Industry-standard markup structures
• Psychological pricing techniques
• How to use the included pricing calculator

A common rule taught is that wholesale pricing typically requires:
👉 Retail price = 2x wholesale price

However, the course goes deeper into ensuring that:

• You still make profit
• Retailers also make profit
• Your brand remains competitive

This module alone can save businesses from losing money at scale, which is a common mistake beginners make.

🔹 Module 3 – Sales Materials That Convert

Once your pricing and positioning are clear, the next step is creating materials that convince retailers to buy.

You’ll build:

• A professional line sheet (wholesale catalog)
• Product descriptions tailored for buyers
• A visual presentation that reflects your brand identity
• Clear ordering information

The course emphasizes that your line sheet is essentially your:
👉 “Wholesale sales page”

Retail buyers often make decisions quickly, so your materials must:

• Be easy to scan
• Clearly communicate value
• Look polished and professional

Templates included in the course significantly reduce the time needed to create these assets.

🔹 Module 4 – Outreach & Sales

This is where theory turns into real business growth.

You’ll learn:

• How to find the right stores to pitch
• Writing cold emails that actually get responses
• Personalization strategies to stand out
• Follow-up sequences that increase conversions
• Handling objections from buyers

A major focus is removing the fear of selling. Many entrepreneurs hesitate to reach out because they feel:

• “Not ready”
• “Not big enough”
• Or afraid of rejection

The course reframes outreach as a numbers game + skill-building process.

🚀 The 12-Week Stockist Challenge

One of the most valuable parts of the program is the 12-week implementation phase.

Instead of stopping at learning, the course pushes you into execution with:

• Weekly action steps
• Outreach targets
• Real-world application

The objective is clear:
👉 Secure your first 3 wholesale clients within 12 weeks

This structure creates accountability and ensures that students don’t just consume content—they get results.

🎯 Skills You’ll Develop

By completing the course, you’ll gain:

• Confidence in selling to retailers
• Ability to price products profitably for wholesale
• Skills in creating professional B2B sales materials
• Outreach and negotiation experience
• Understanding of retail buyer psychology

These are not just short-term tactics—they are long-term business skills.

👥 Who This Course Is For

✅ Ideal Audience:

• Shopify store owners
• Etsy sellers
• Handmade or craft businesses
• Small product brands looking to scale
• Entrepreneurs wanting stable, repeatable revenue

❌ Not Suitable For:

• Dropshipping businesses without unique products
• Service providers or freelancers
• Advanced wholesale brands already in major retail chains

💰 Pricing & Value

The course is typically priced around:

• £450 (~$500–$600) for full access

While this may seem expensive for beginners, the value comes from:

• Avoiding costly pricing mistakes
• Speeding up the process of landing stockists
• Providing reusable templates and systems

Even a single wholesale client can often cover the cost of the course.

⭐ Pros and Cons

✅ Pros

• Clear, step-by-step roadmap
• Strong focus on execution
• Beginner-friendly approach
• Practical templates and tools
• Real-world application (not theory-heavy)

❌ Cons

• Requires consistent effort (especially outreach)
• Limited focus on scaling into large retail chains
• Only applicable to physical product businesses

🧾 Final Verdict

The Start To Wholesale By Therese Oertenblad program is one of the most practical entry-level courses for product-based entrepreneurs who want to expand beyond direct-to-consumer sales.

It stands out because it:

• Focuses on real outcomes (stockists, not just knowledge)
• Provides a repeatable system
• Emphasizes execution through its 12-week challenge

⚖️ Strategic Insight (Important)

Compared to other business models:

• Wholesale → Stable, relationship-driven income
• Dropshipping → Fast but volatile
• Content/Influencer models → Scalable but unpredictable

👉 Wholesale sits in the middle:

• Slower to start
• But more reliable long-term

🔥 Bottom Line

If you have a physical product and want to build a real brand with retail presence, this course is a strong investment.

But success depends on one thing:

👉 Taking action consistently—especially outreach

Because in wholesale, the winners aren’t the most talented…

They’re the ones who pitch the most, learn the fastest, and stay consistent.