Philipp Humm – Business Storytelling Academy

Philipp Humm – Business Storytelling Academy (Overview)

The Business Storytelling Academy is a premium communication and storytelling training program designed to help professionals influence, persuade, and inspire using stories instead of data-heavy presentations.

🧠 What the Course Is About

At its core, this program teaches you how to turn everyday business communication (sales calls, presentations, meetings) into memorable, emotionally engaging stories.

Instead of focusing on generic public speaking tips, it emphasizes:

• Story structure for business situations
• Emotional persuasion (not just logic)
• Real-world application in sales, leadership, and marketing

👉 The goal: make people remember you—and act on what you say

📚 Course Structure & Content

🔹 Format

• 4-week live cohort-based program (Maven version)
• OR self-paced version with:
  • 6 modules
  • 23 video lessons
  • 16 exercises
  • 36-page workbook

🔹 Core Modules (Simplified Breakdown)

1. Story Foundations
   • Why storytelling works in business
   • The 3 core story types (trust, influence, connection)
2. Story Structure
   • Frameworks to turn boring info into compelling narratives
   • Hooks, tension, and resolution
3. Story Elements
   • Emotion, contrast, relatability
   • Making stories memorable and persuasive
4. Personal Story Building
   • Crafting authority stories (without sounding arrogant)
   • Credibility + authenticity
5. Business Applications
   • Sales storytelling
   • Leadership communication
   • Stakeholder persuasion
6. Advanced Techniques
   • Emotional pivot (shift audience mindset)
   • Tension-building & contrast
   • Executive-level storytelling frameworks

🎯 Key Skills You’ll Learn

• Turn boring data into engaging stories
• Handle objections using emotion instead of arguments
• Build instant trust in meetings
• Deliver memorable presentations
• Develop confidence in speaking & storytelling

👉 The program focuses heavily on practice, not theory.

🎁 Bonuses & Tools

• 📘 Digital book: Storytelling for Business
• 🤖 Custom GPT Story Generator (to structure stories)
• 📂 20 ready-to-use executive story templates
• 🎓 Certificate of completion

👥 Who It’s For

This course is ideal if you are:

• Sales professional → close more deals with stories
• Manager/leader → inspire teams & influence decisions
• Entrepreneur → pitch ideas effectively
• Consultant/marketer → make ideas stick

💰 Pricing

• Live cohort: around $1,400+
• Self-paced/digital versions: cheaper (varies by platform)

⭐ What Makes It Different

Unlike typical public speaking courses:

• Focus = content (stories), not just delivery
• Highly practical & exercise-driven
• Built specifically for business scenarios
• Includes real-world frameworks + templates

⚖️ Pros & Cons

✅ Pros

• Extremely practical (real exercises, not theory)
• Direct application to sales & leadership
• Builds confidence quickly
• Strong frameworks you can reuse daily

❌ Cons

• Premium pricing (live version)
• Requires active participation (not passive learning)
• Less focus on slides/design (more on storytelling)

🧾 Final Verdict

The Business Storytelling Academy is one of the better programs if your goal is:

👉 Becoming persuasive in business, not just a better speaker