The Epic Ad Formula Workshop by Chris Rocheleau – Code Methodologi
Introduction: Why Most Ads Fail and How This Workshop Changes Everything
Running ads has become the backbone of digital marketing. Whether you’re a coach, consultant, eCommerce brand owner, or service provider, advertising is what fuels growth and drives consistent revenue. Yet, the harsh truth is that most entrepreneurs waste thousands of dollars on Facebook, Instagram, YouTube, and TikTok ads without ever seeing results.
Why?
Because they follow trends, copy random ad templates, and experiment without a proven strategy. That’s where The Epic Ad Formula Workshop by Chris Rocheleau – Code Methodologi comes in.
This intensive training is built on years of ad testing, behavioral psychology, and conversion science. Chris Rocheleau isn’t just another marketer—he’s one of the few ad experts who has cracked the “conversion code” that makes ordinary ads perform like million-dollar campaigns. Inside this workshop, he reveals his Epic Ad Formula, a step-by-step methodology that transforms underperforming ads into scalable, profitable campaigns.
If you’ve ever struggled with writing hooks, structuring ad copy, or understanding why some ads instantly capture attention while yours fall flat, this workshop is the missing piece.
Who is Chris Rocheleau?
Chris Rocheleau is the founder of Code Methodologi, a data-driven advertising and marketing framework designed to simplify the process of creating high-performing campaigns. Over the years, he has worked with top entrepreneurs, agencies, and online business owners, generating millions of dollars in revenue using his signature advertising systems.
His approach goes beyond “tricks” or surface-level tips. Instead, he focuses on the deep psychology of human behavior—why people stop scrolling, why they click, and why they buy. Chris built The Epic Ad Formula Workshop to give marketers and business owners a repeatable process for creating winning ads on demand, regardless of industry or niche.
What is The Epic Ad Formula Workshop?
The Epic Ad Formula Workshop is a comprehensive advertising training program designed to help you master the art and science of crafting high-converting ads. Instead of wasting time guessing what works, this workshop provides a proven blueprint based on real-world campaigns.
It’s not just about writing “catchy lines” or flashy creatives. The workshop dives into:
Understanding the psychological triggers that make people pay attention.
Learning how to structure ads so they build curiosity, trust, and urgency.
Using Chris’s proprietary Epic Ad Formula, which breaks down ads into simple, replicable building blocks.
Implementing a data-driven approach so you know why an ad works and how to scale it.
Whether you’re running Facebook ads, YouTube ads, TikTok campaigns, or even native ads, the principles taught in this workshop apply universally.
What You’ll Learn Inside The Epic Ad Formula Workshop
The workshop is structured around actionable training modules, exercises, and real-world ad examples. Here’s a breakdown of what you’ll discover:
1. The Psychology of Attention
Why people ignore 90% of ads they see.
The science of pattern interruption and how to stop the scroll.
Proven attention-grabbing techniques backed by neuroscience.
2. The Hook Framework
The role of a hook in determining ad success.
How to craft irresistible openings that grab attention within 3 seconds.
Chris’s “Hook Vault” system with plug-and-play formulas.
3. The Epic Ad Formula Blueprint
The step-by-step process to structure ads.
Breaking down ads into intro, story, offer, and call-to-action.
Examples of million-dollar ads deconstructed.
4. The Storytelling Method
How to weave stories that connect emotionally with audiences.
The difference between “logic-based” and “emotion-based” copy.
Story frameworks that convert cold traffic into warm leads.
5. Offers & Calls-to-Action
How to present your offer in a way that feels irresistible.
The secret to reducing resistance and increasing urgency.
Crafting CTAs that compel clicks without sounding pushy.
6. Data & Optimization
How to track ad performance the smart way.
Identifying winning ads vs. scaling traps.
Chris’s testing formula that saves thousands in wasted spend.
7. Scaling & Long-Term Ad Success
How to turn one winning ad into a profitable ad ecosystem.
Advanced scaling strategies that don’t burn out your audience.
Building an ad library that keeps producing results.
Why This Workshop is Different
There are countless advertising courses out there. Most are filled with generic advice, cookie-cutter templates, or outdated strategies that no longer work. The Epic Ad Formula Workshop is different because:
It’s Built on Proven Data – Chris shares frameworks tested across industries, not just theory.
It Works Across Platforms – The formula applies whether you’re advertising on Facebook, Instagram, YouTube, or TikTok.
It’s Psychology-Driven – Instead of chasing algorithm changes, you’ll learn timeless persuasion techniques.
It’s Designed for Action – No fluff, no filler. Every lesson is practical and immediately applicable.
It’s Repeatable – Once you master the formula, you’ll be able to create winning ads on demand.
Who Should Join The Epic Ad Formula Workshop?
This workshop is perfect for:
Coaches & Consultants who want more leads and clients through paid ads.
Ecommerce Entrepreneurs looking to scale their online stores with consistent ad campaigns.
Agency Owners who need a proven system to deliver results for clients.
Course Creators & Info Marketers wanting to sell more digital products.
Freelance Marketers & Copywriters who want to boost their skills and charge higher fees.
Small Business Owners who want to stop wasting money on ads that don’t convert.
If you’ve ever said, “Ads don’t work for me,” this workshop will completely change the way you approach advertising.
Benefits of Joining The Epic Ad Formula Workshop
When you apply what you learn inside this workshop, you’ll gain:
A proven ad-writing formula that saves time and money.
The confidence to run ads without second-guessing every decision.
A library of hooks, headlines, and story frameworks you can use forever.
The ability to create ads that capture attention and generate consistent leads.
A repeatable process to test, optimize, and scale campaigns.
An edge over competitors who still rely on guesswork.
Real-World Results & Success Stories
Many entrepreneurs and marketers who have gone through Chris Rocheleau’s training have reported:
Lower ad costs by improving click-through rates.
Increased conversions by using emotional storytelling techniques.
Consistent leads & sales from campaigns that used to flop.
The ability to scale ads profitably without burning through budgets.
For example, one student went from losing money on Facebook ads to generating 6 figures in sales within 90 days—simply by applying the Epic Ad Formula.
Why The Epic Ad Formula Matters in 2025
The digital advertising landscape is constantly evolving. Platforms like Meta, Google, and TikTok are making updates almost monthly. But while algorithms change, human psychology doesn’t.
What worked a decade ago—grabbing attention, telling compelling stories, and offering irresistible solutions—still works today. The difference is that most businesses don’t know how to execute this consistently.
The Epic Ad Formula Workshop equips you with timeless principles that will continue to work no matter how platforms evolve. Instead of chasing the next hack or loophole, you’ll have a sustainable advertising strategy that works in 2025 and beyond.
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