What You Get Ecommerce Forecasting By Dave Rekuc (CXL)
- The leaky customer bucket and why it matters for projections
- Projecting with percentiles
- Overview of creating a customer cohort-based forecast
- Creating your new customer revenue projection
- Active customer file metrics
- Recently acquired customer repeat rates
- Finalizing monthly inputs
- Review and refine your forecast
- Creating faster and easier weekly projections
- Weekly forecasting feedback loop
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